Slimfood primarily focused on posting banners, but engagement was low, and they weren’t reaching a wider audience. To improve this, we decided to switch things up and incorporate more engaging content.

I worked on their social media communication by generating content ideas, creating UGC, capturing high-quality food photos and videos, writing engaging captions, and managing publishing.

By introducing a mix of lifestyle, UGC, and creative videos, we were able to reach a new audience, increase DMs, and boost brand awareness. The shift from static banners to dynamic content helped make the brand more relatable and engaging for potential customers.